Archive for the ‘ World Cup 2010 ’ Category

Chewing gum for the eyes/ears

Yes- a father ted line. A classic. Anyway… I have seen the future. 7:46pm at north wembley on a London overground train. ITV has been responsible for so much garbage over the past few years- they have even started branching out into football- (see The Premiership, Everton v Liverpool c.2009, England v USA). The start [ READ MORE ]

Nationalism exploited for better sponsorships

This doesn't sit right with me. Plainly, in my mind, an effective sponsorship is one where the sponsor is deeply entrenched within a psyche due to the partnership. It is easier with the sponsorship of international sporting properties due to a simple play on nationalisms and stereotypes. [ READ MORE ]

Weekend Recap – The 2009 – 10 Season

League Two was dominated by the media frenzy of Notts County, yet Rochdale came out of nowhere to win promotion with ease before taking their foot off the gas. Barnet mirrored my team Watford by freefalling in 2010 only to stutter to safety. Maybe their average age of 47 didn't help them, come season-end. Looking back to my first post on this blog, I predicted the following pretty accurately: Watford to finish 17th [actually finished 16th] West Brom / Leicester / Cardiff to challenge for promotion. Norwich to do well [because they have a good management set up - which got sacked two weeks in!![ READ MORE ]

3 Lions on a shirt…You’re a chav

What I believe is that there seems to be a form of cultural identity/distinction at work when it comes to replica shirts. For some, being part of the tribe is what it is about. For others, distinction and uniqueness are the factors when paying money for the shirt. Which category do you fall under[ READ MORE ]

Sponsors’ reach ‘FIFA’ Pitch

An interesting example of a UK campaign attempting to directly cash in on the World Cup without any affiliation is the Sure deodorant campaign. A memorable TV commercial - although mainly for the 'cheap feel' and poor dubbing mixed with a blanket media buy mean it is hard to avoid the World Cup theme. This is all despite no allusion to 'World Cup', 'South Africa', '2010' or obviously, FIFA. For outsiders, it may be hard to separate the unofficial 'Football' theme of the campaign from an official FIFA 2010 World Cup campaign[ READ MORE ]

(Hard) Luck of the Irish

Sport is big business and as such, affects livelihoods as any other big business. Can anyone REALLY blame Henry for his act? Did FIFA merely act smart looking to protect their number one asset with a comfier ride to the World Cup for France & Portugal[ READ MORE ]

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Chris Coles
Chris Coles
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