Archive for the ‘ Rights holders ’ Category
An interesting example of a UK campaign attempting to directly cash in on the World Cup without any affiliation is the Sure deodorant campaign. A memorable TV commercial - although mainly for the 'cheap feel' and poor dubbing mixed with a blanket media buy mean it is hard to avoid the World Cup theme. This is all despite no allusion to 'World Cup', 'South Africa', '2010' or obviously, FIFA. For outsiders, it may be hard to separate the unofficial 'Football' theme of the campaign from an official FIFA 2010 World Cup campaign[ READ MORE ]
Super is represented on Facebook with a page which has 8,922 fans currently. There is relatively moderate engagement between fans but absolutely no input from anyone at Super Rugby HQ. Undoubtedly a missed trick here. Even worse is that there is currently no Twitter page at all for Super 14/15. SANZAR is not a third-world region and despite a lower participation on Facebook and Twitter in relation to USA / UK, it is still a very active method of engaging with the target audience - 18-34 year old males. [ READ MORE ]
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