Archive for the ‘ Intellectual Property ’ Category
An interesting example of a UK campaign attempting to directly cash in on the World Cup without any affiliation is the Sure deodorant campaign. A memorable TV commercial - although mainly for the 'cheap feel' and poor dubbing mixed with a blanket media buy mean it is hard to avoid the World Cup theme. This is all despite no allusion to 'World Cup', 'South Africa', '2010' or obviously, FIFA. For outsiders, it may be hard to separate the unofficial 'Football' theme of the campaign from an official FIFA 2010 World Cup campaign[ READ MORE ]
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