Archive for March, 2010
Like the role of the media and the generation of sports coverage, does this sponsorship revenue merely reflect what the public demand? Why else would companies be willing to pour millions of dollars into something if no-one was going to see and engage with their brand. [ READ MORE ]
Clearly they have grown up without being directly associated with a sports team/event and don't feel the need to start now, in a time of inflated prices within sponsorship. However there is still value to be had across the globe and if used correctly as I'm sure it woule be, could connect Apple to a whole new population[ READ MORE ]
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